EDDIE'S MEN'S WEAR sells skillfully made, perfectly tailored, sensibly priced stuff. Brand loyalty is their thing and buy-it-for-life is a cornerstone of their brand.
I did a full, corporate rebrand for them way back when, in the last days of the 20th Century. They were a mom and pop menswear store and I designed for them: logo, stationary, postcards, billboards, everything. There was radio and TV and all you could ever need.
The company thrived. I wrote and designed them a website. The world turned and I wrote and designed them another website, more deluxe, with a content management system.I wrote and designed stuff, off and on, for going on twenty years. Mostly it was direct mail. Postcards, targeted email and website updates went out three to five times a year, rain or shine. Winter and summer were clearance sales. Spring and fall were sales events. The last day of November was an awareness refresher to encourage Christmas shopping.